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ANSEL ADAMS

 

SAFEWAY STORES, 1940
Union Carbide III
P.G. and E. September 1939
They Have Staked Their Claims, March 1940

 

 

An Interview with Ansel Adams Conducted by Ruth Teiser and Catherine Harroun in 1972, 1974, and 1975,

And that is a problem in photography. I did a number of assignments for Fortune, and you're working under a time pressure, and you don't have time to contemplate, think and balance and figure out. You have to do it. You have two weeks for the Union Carbide article, for instance, and you work all day long and into the night and you get everything you can and you know you've failed on some. And you do them again and again. Then you end up with some things that they're happy about. ... I haven't done anything for a long, long time. I wouldn't know. It used to be pretty good. It was a showcase for the advertising profession, primarily. Very interesting thing the whole theory of Fortune. It still keeps going. It is notoriously inaccurate. And I know, for instance, that the story I did with the PG&E, they made something like twenty serious factual mistakes. And the PG&E people were trying to prove to them. Of course, this was out of my field; I was doing the pictures. They were trying to say, "Well, this isn't right!" But the editors would go right ahead and do it their way.

 

 

 

 

 

 

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