It is a marvellous narrative conceit that in the midst of the Mass market, the unit of volume production is brought to you on an individual basis. Hence the invention of the Brand Character who is a maid, a butler, the Gardener, anybody who can lean forward with an ingratiating but subservient smile, while holding out the PRODUCT.
Chef Boy-Ar-Dee has an uncomfortable resemblance to Adolf Hitler, here a detail from an ad from 1958.
|Shapes to serve you, plastics advertisement July 1960|
|We Photographed Him in the Nick of Time, Four Roses c1938|