01 A One Man Band ; the instrumental choices are not fixed but the very deployment of the instruments should allow the viewer to work out possible musical sequences. George Him, an advertisement for Coventry Climax fork lift trucks, image 12 x 17cms, November 1951.     02 advert, The Brand Names Foundation, Fifth Avenue, New York, "I'm a Manufacturer - I'm a Dealer - I'm a Customer" 21 x 24cms All three look distinctly unhealthy, but the customer looks the most unqualified of all to dispense the cheer of consumption. Look at the attributes thought most appropriate. Why such a prominent reflection ? December 1955