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a more corporate image of Ernest Breech 'Ford's New Managers' 1953(click)
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ARTHUR SHAY'S PHOTOGRAPH OF BREECH 1954 (click) |
Ernest Breech (1897-1978) was credited with the complete overhaul of the FORD empire after the Second World War. Trained as an accountant, he came to General Motors' Bendix Division with the acquisition of the Yellow Cab Company. In 1946 he became Executive Vice-President at Ford, vying for the Chairman's attention with Robert McNamara. Much of his sharp assertiveness is kindled in Steiner's photograph, particularly in the stance and the expression that pierces any space between viewer and sitter. His boss Henry Ford 'found him to be a brilliant strategist with a tremendous competitive spirit and a dedication to match...He was also my friend.' He was to become Chairman of the Board in 1955 until 1960 when he was sacked by Henry Ford II after 15 years close collaboration. Every Napoleon meets his own sort of Waterloo, albeit he was to go on exercise his organisational skills at TWA. See J.M.Hickerson, The Story of his Remarkable Career at General Motors, Ford and TWA, Meredith Press, New York, 1968 |