FURTHER REFERENCES

SANTA in FILMS;

Miracle on 34th Street (Edmund Gwenn)
The Lemon Drop Kid (Bob Hope)
The Light at Heart (Monty Wooley)
Babes in Toyland

Meet Me in St Louis
The Holly and the Ivy
It's a Wonderful Life
The Bells of St.Mary
White Christmas

 
Time and Symbolism
 

James Bentley, A Calendar of Saints , Orbis London 1986
Lawrence Wright, Clockwork Man; The Story of Time, its origins, its uses, its tyranny Barnes & Noble NY 1992
Arnold Whittick, Symbols, Signs and Their Meaning, Hill London 1960.
 

Yuletide
 
Steven Heller, Artists' Christmas cards, New York, 1979
William Waits, The Modern Christmas in America , New York Univ.Press NY 1993
J.M.Golby, and A.W.Purdue, The Making of the Modern Christmas , Batsford ,London 1986
Cecil Munsey, The Illustrated Guide to the Collectibles of Coca-Cola Hawthorn NY 1972.
Marcel Mauss, The Gift, New York 1967, a psychological study of giftgiving.
David Cohen(ed) Christmas in America , Collins, San Fra.1988
 

BRIEF CHRONOLOGY
c300AD Saint Nicholas, Bishop of Myra. 1800-1880, hand made presents, kids enjoy licence in time and sweets, the spectre of Santa's vengeance. Early Santas are small elves with presents and switches. 1863; Thomas Nast's drawings for Harper's of Santa Claus (the new term for Saint Nicholas) 1880's the mechanisation of presents.
1900 the urbanisation of the American Christmas and the department store character. 1914; the formation of the Santa Claus Association (until 1928) to preserve belief.
1930, Coca Cola's first Santa. 1931 Coca Cola redraws Santa, Haddon Sundblom of Ayers of Chicago. 1937, the first Santa training school at Albany NY Salvation Army gives up on the SC figure because of proliferation.
1954, three Santa schools.
1957, Boston restricts SCs to one on the common.