What should you admire in a Beer commercial ?

1. the ecstasy of anticipation as Beer is poured - is Dick Wiken real? why does his hair do that? see also beneath

2. froth and chill depicted on glass, highlights on glass and bottle and chilly fingers

3. the head on a pint that smiles back, Le Sang d'un Poete, sipping Beer as French kissing?

MORE FOR YOU

THE GARDEN PARTY BEER, PABST BLUE RIBBON 1934

GOOD BEER FOR GOOD FELLOWS, PABST BLUE RIBBON 1934

MOVE UP TO SCHLITZ 1960 "That's a Good Shot of You"

"I'm from Milwaukee, I ought to know..." Pat Harder of the Chicago Cardinals, BLATZ 1949. Note that Pat opens the bottles with his teeth. The pigskin is of course lifesize.

for Dick Wiken see