Ludwig Hohlwein (1874 -1949 )
poster
by Hohlwein for the Ludendorff Fund for Wounded Servicemen 1918
The first great professional German poster artist and graphic designer,
working extensively and prolifically in Munich until 1944. He worked for
many clients including the Nazi government. He died in Berchtesgarten
in 1949. He was a master of drawing and synthesising from photographs.
He excelled at balancing forms and colours on a decorative surface. His
heavier style in the late 30's was an attempt at manipulation of the surface,
to make his designs more painterly. His work still awaits a sensible historian.
Below is a selection from a Calendar Book from the height of his fame.
It shows his painterly style, and the more stylised elements used on matt
paper and set in text.
Kalender für Haus Und Heimat (Calendar for House and Home),
Munich 1929, paper cover and glossy paper illustrations. Each page measures
19 x 25 cms
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