The Corporate entity can be a narrative. Each organisation
has its rise and fall, renewal and metamorphosis. Each industrial
organisation seeks to create a sort of persona from its marketing, its
brand characters, even the personality of its management.
Visual analysis the changing logo, the changing brand character, samples,
01
Kangaroo Pocket Books The dates are 01 - 10 1939 1941 1942/3
1943-5 1946 1948 1949 1962 1964 1977
02 Mr. Peanut
(1918, 1927, 1962)
03 Quaker
Oats (1877, 1946, 1957, 1970)
04 Jolly
Green Giant (1926, 1960, 1970)
05 Bell
Telephone (1889,1939,1969)
06 Penguin
Books
07 IBM (1949,
1956, 1960, 1970)
08 Weyerhauser
Timber Co
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COMPARATIVE
MATERIAL on FILM teaching session
1. Team Games- the heraldry of football; the uniform of the golfer (the
only way a white middle class male gets to look like a black pimp); the
Masonic Order - men dressing up in full regalia, aprons and sahes; Japanese
Armies of early sections of Kagemusha, Kurosawa's film
of the Shadow warrior; coordination of effort in the North Korean Political
Parade.
2. Folly on Horseback; Eugene Terr'Blanche and the AWB
3. Corporate Identification ; Ford and Big Business
4. The Stuff,directed by Larry Cohen. Sections of advertising
for a substance that turns out to be a yoghurt that eats you from inside
(and suggested by the fad for tofu)
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