| CRICKET 
        INNINGS A diagrammatic representation of shots played by a cricketer (Sir Don 
        Bradman) during his innings. by Irene Sutton, a manuscript illustrated 
        diary"TWENTY SIX DAYS" reproduced in Lettering of Today, 
        ed C.G.Holme, The Studio, London 1945 (1937)
   COMPARATIVE 
        COST -  Bus Tickets 
        This man's ecstatic response would suggest either an unhealthy interest 
        in the economics of travelling by bus, or some other source of bliss nearer 
        to hand. His wife, with a rakish tilt, compares bus tickets with the annual 
        cost of living, furnishings, clothes, homes and food to prove they're 
        better off travelling by bus rather than sofa or vegetable. I very much 
        admire this mixing of dimensions and outlandish response in a diagram. 
        There is no reason for graphic information to be purged of human interest. 
        It's just there's more interest than most demonstrated here. The campaign 
        ran in 1948, this shows a detail of one full page ad.    MAGIC The Sphere of Pythagorus , redrawn from an MS in the English Monastery 
        of Echternach, in the ninth century and commonly found in English medical 
        books before 1500 as a device for calculating the details of a person's 
        illness.
 From Charles Singer, From Magic to Science , Benn, London 1928,
 RETURN
   DECORATIVE 
        MAPS  LEFT Helen 
        Carter An illustrator of great versatility. The more even and sensible work seemed 
        to win the prizes. Given a challenging subject, here the world of pre-historic 
        animals, she surpasses herself in colour and animation. Her maps are lively, 
        vivid and clear without losing their ability to inform. From Raymond L.Ditmars 
        and Helene Carter, The Book of Prehistoric Animals, Harrap 
        London 1935, and originally published in America. Permian Types (p.8 18 
        x 22 cms)
 RIGHT Heywood Sumner (1853 - 1940) A member of the British Arts and Crafts 
        group with a particular fondness for history and its impact on the environment. 
        He developed from a rather embarrassing admiration for William Blake, 
        to a straightforward and deceptively drawn illustrative style. One saving 
        grace was an early identification with the archaelogical exactitudes of 
        legends and myth. In his drawings for The New Forest and Stonehenge , 
        he achieves a real sense of place, and a decorative drawing style that 
        sits well with the need to record what is there. At his best he can achieve 
        the true intimacy of Edward Calvert with heavy rhythmic lines.
 image from The New Forest , published by Charles Brown 
        & Son, Ringwood 1925 (1st ed 1924)
 This measures 16 x 24 cms, and is typical of the Sumner painstaking approach. 
        As you would expect from an artist with Arts and Crafts associations, 
        he pays close attention to neat and legible letterforms.
   HOUSES 
        IN DIAGRAMS Margaret and Alexander Potter Interiors , Murray London 
        1957 "A record of some of the changes in interior design and furniture 
        of the English Home from medieval times to the present day." Because 
        this type of work appears in old text books for schools, its skills and 
        graphic efficiencies are often overlooked. Margaret and Alexander Potter 
        specialised in such books, always well designed and informative without 
        being dull. Margaret Potter was born in 1916 and since 1944 has concentrated 
        with her husband on bringing information to a wider public. Alexander 
        Potter became Emeritus Professor of Architecture at Queen's University, 
        Belfast in 1975.
   DIAGRAMS 
        OF STRUCTURES   REPRESENTATIONS 
        OF TORTURE Antonio 
        Gallonio, De SS Martyrum Cruciatibus, Rome , 1591 with 
        engravings by Antonio Tempesta after Giovanni de Guerra of Modena. The 
        images here presented are from an early 20th century reprint published 
        in Paris (FORTUNE Press 1903). The translator, A.R.Allinson, coyly admits 
        that the popularity of the book is not entirely an admiration of stoicism 
        and the sufferings of those who died for their faith. " Deep down 
        in our poor human nature lurks the love of blood, a remnant of the primeval 
        beast happily slinking away beforte the dawn of the better times. " 
        The text and images are obsessive in their detail of cruelty and suffering. 
        The expertise and means required in this classic to render the intricacies 
        of torture place the work among the Classics of Information Design. Many 
        of the images are profoundly shocking, particularly the decorative arrangement 
        of instruments that cause pain. The martyrs go to their respective Fates 
        with a casual elegance and often cheery grin.
   DIDEROT'S 
        ENCYCLOPEDIA  To describe 
        processes. Vol II plate III , Fonderie en caracteres .Printing; the three figures 
        almost describe a cinematic unfolding of the process, the setting up of 
        the type on the Stick (figure on the right); the figure in the middle 
        shaves the burrs off the type, and the figure to the left, the Finisher 
        cuts a groove up the back of the row of letters. Racks for the rows line 
        the walls (Vol 2, plate III).
 Plate XVI, The Printing Press, the printing process together with a plan 
        of the machine. There are two presses. On the left the journeyman spreads 
        the paper while an assistant inks the type. The plate opposite shows a 
        plan from above of the press they are working upon.
 Vol V, Marbeur de Papier, Pl II; the figures wax, polish and fold the 
        paper that has already been printed for the decorative embellishment of 
        the inside boards of the book. The furthest figure is applying the painted 
        water to the edge of the book itself.
 The Furrier, Vol IV Fourrier, plate V; This is a highly specialised shop, 
        stocking not the range of fur products but only Muffs which line the walls 
        with mathematical regularity. A stove heats the interior.
 The worker with the animal skins would not have been in the place of display, 
        but the image reminds us of the eighteenth century combination of retail 
        and manufacture.
 
 Vol VIII 
        Patissier Pl1. the interior of the Bakery, with the preparation of pastries, 
        sweet and savoury. Oeconomie Rustiques, Mouche à Miel ; although 
        the image appears to be an instant, it is really a catalogue of possibilities; 
        the various types of hive and the materials used (glass, straw, wood etc). 
        The foreground hive has been selected for particular favour. It is made 
        with a clay base and a straw superstructure. The figures demonstrate aspects 
        of the trade ; from the agitation of the bees with a stick ; scaring away 
        an invading swarm etc. 
 The prospectus 
        for the Encyclopédie. Paris 1751    EXPLAINING 
        TO CHILDREN MATHEMATICAL 
        R., Infantile Erudition, including the Figure Dancers...
 Tabart London 1810
 
 from Percy Cruikshank, Comic Multiplication , Read, London, 1864.
 MUSICAL 
        concepts Interesting concept- teaching with narrative pictures; from The Child's 
        Pictorial Music Book, published by Kellog, Hartford, Conn., 1842. GRAMMAR
 
 an engraved sheet published in 1802, to teach grammatical rules and conventions, 
        measuring about 34 x 54.
 
 
 INDUSTRIAL PROCESS
 Dubious Area this - not just selling your product with images designed 
        to impart information to children but also creating an extended narrative 
        whose major function is to explain the industrial manufacturing process. 
        Is it entertainment ? Is it propaganda ? It's a Rolled Oat.
 Grace Hallock, Travels of a Rolled Oat , illustrations 
        by Jessie Gillespie, published by Quaker Oats' School Health Service of 
        London. Other British manufacturers include Reckitt and Colman (a huge 
        output of children's books on Mustard, Starch and Blue) and the big Oil 
        Companies.
   ABSURD 
        INVENTION    Rube 
        Goldberg The Inventions of Professor Butts, The Automatic 
        Picture Snapping Machine. The Dictator is of course Joseph Stalin.
 Heath Robinson, 
        advertisement for Mackintosh's Toffee De Luxe, the Quality Sweetmeat, 
        published in The Passing Show November 5th 1921, and measuring 16 x 17.5 
        cms. "The Latest Toffee Testing Machine testing the Smile Value of 
        Toffee De Luxe." 
   FROM 
        HERE TO THERE   With this 
        diagram a sports' commentator communicated moves and situations to the 
        radio listener in America, from Modern Mechanix, December 
        1935. A variant was also used in the UK with Association Football  United Air Lines advert May 1952. 24 x 26cms. White planes are in the 
        air, yellow planes are grounded.
   LONDON 
        TRANSPORT   The London 
        Transport Diagram Harry Beck completed his schematic map for the London Underground System 
        in 1933. Its graphic development was the subject of a comprehensive article 
        by Ken Garland in the Penrose magazine. Here is an image which as far 
        as I know hasn't been used as evidence of the problem. As always, PUNCH 
        finds a visual expression for the issues of the day. In the period 1905 
        to 1914, PUNCH 's cartoons regularly reflected the anxieties and spectacle 
        of travelling by "Tube". PUNCH September 1st 1909 p.162.
   STRIP 
        CARTOONS in the Service of Information  The development of the comic strip as means of instruction, or at least 
        education, needs further study. Most popular magazines of the 20th century 
        included information in this form, even if adverts that told a simple 
        tale of product purchased and ensuing personal triumph. Two men particularly 
        gave the genre a seriousmness - Will Burtin working on instructional manuals 
        for raw(and illiterate recruits) to the American armed forces, and Will 
        Eisner who gave up drawing The Spirit to work for governmental agencies 
        in Turkey and elsewhere on instructional campaigns.Here are some classics.
 
 1. Nick 
        Sprank .Informational Pages from Modern Mechanics , each page 16 x 24cms. July 
        1935 December 1935
 
 2. 
        Ripley's Believe It or Not, an example of instructional material 
        in comic strip format, through which many people actually got their education. 
        
 3. Ripley's 
        Believe It or Not, the Founder doffs his hat. 
     LOOK 
        UP YOUR ATLAS from T.C.Bridges 
        and H.Alnwick, Look Up Your Atlas, Harrap London 1943, 
        a visually immediate way of communicating complex economic information 
        in wartime, without excessive rules and with brilliant colours. Here charts 
        of comparative temperatures. 24.5 x 18 cms. from T.C.Bridges and H.Alnwick, 
        diagram to represent comparative ratios of landmass to population.    DIAGRAMS 
        OF MUSICAL PERFORMANCE IMAGES AS 
        Music TUTORIALS - Dedicated to the ways in which diagrams give precise information as to 
        how things are done. The images are intended for publication and thus 
        must be clear to a wide range of readers.
 
 
 
 Gaspar Sanz Instruccioni de Musica sobre La Guittara Espanola Dormer, 
        Saragossa 1697. usually 3 volumes with many engraved illustrations
 
 
 
 an instructional manual for the playing of the lute, published in Gerona 
        in 1745 and clearly based on Sanz above. It is debateable as to the freedom 
        within the medium of woodcutting to depict exactly the position of the 
        fingers on the frets. The lettering has however its own peculiar character.
 
 
 Paixao Ribiero, NOVA ARTE DE VIOLA , Lisbon 1764.
 
 
 Boethius, Musica Venice 1492 and the first theoretical work on music in 
        Western Europe during the Christian period.
 
 Lodovico Fogliani Musica Theorica Nicolini Venice 1529
 
 
 from Hans Gerle Musica Teusch Nurenburg 1532
 
 
 Rene Des Cartes, Excellent Compendium of Musick Thomas Harper 1659
   PIE 
        CHARTS AND SLICINGS 
 a pie chart 
        representing national opinion on the reelection of President Roosevelt 
        (unidentified publication) 1938 measuring 13 x 15 cms  from Assen Jordanoff's Your Wings , Funk and Wagnell, New York, 1940 (1936) 
        with illustrations by Fred Meagher, Frank Carlson and Eric Sloane. expenditure 
        per dollar at American Airlines in 1940., measuring 9 x 14cms.
 Showing how the value of general purpose computers in operation compares 
        from January 1961to January 1964 [FORTUNE June 1964 p.115 ]
 General 
        Mills advertisement September 1947, and a clever variant on the Pie, 11 
        x12 cms   POWER 
        CHARTS   The Election 
        of the Doge, Venice in 1789    ON 
        THE BACK OF AN ENVELOPE The ways 
        in which diagrams, quickly drawn, convey the information, and also communicate 
        a sense of urgency and the immediate. LOOK - a sketch of Stalin's Office c1950
 
 The composer Richard Wagner sent a letter in the mid 1880's including 
        a diagram of how the orchestra ought to be arranged in the pit for a concert 
        of music by Flatow, Bellini and Donizetti.
 
 
 The painter Henri Matisse explains in a letter to an American patron how 
        the latter's wife might mix her oils for painting, dated 1942. The balance 
        of essence and oil .
 
   THE 
        WALLCHART No doubt this graphic display was less forbidding in colour - Inspector 
        Daryl Gates lectures his men , c 1963.
   THE 
        TOURNAMENT The Book of Tournament presented aspiring knights and horsemen with exercises 
        and demonstrations. Here are two that were to be practised at home. Johann 
        Georg Pascha, Kurtze iedoch grundliche Beschreibung des Voltiger 
        , Hall in Sachsen, c1665.
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