ADVERTISING LAYOUT, 1928, single and multiple pages

OBJECTS ON A PAGE, main menu

above LAYING OUT OBJECTS ON THE PAGE is a demanding exercise, and means, among others things, the balance of images, texts, captions, to the best effect - where appropriate avoided visual clutter, making silent responses across the surface and in the process entertaining the reader. Here are some examples from my teaching that can be used as exercises for study.

TOP ROW

01 Gerard Hoffnung, from Ho Ho Hoffnung , 1959..

02 Bartolomeo Scappi, Opera... Dell'Arte del Cucinare , Venice 1610, the classic book about food and cookery, originally issued in three parts with woodcuts.

03"Chrysler Corporation warrants every part", an advertising image, 1963
   

04 Antonio Maria Valsalva, De Aure Humana Tractatus ,Bologna 1794, an edition of the classic work on the anatomy of the ear with 10 engraved plates.

MIDDLE

01 Athanasius Kircher, illustration to Magnes, his treatise on Magnetism, and an odd collection of disparate elements - map, objects, sheet music, diagram and illusions. Published in Cologne in 1643.,

02 "Just some of the many things a BELL telephone man needs for installing telephones", Western Electric advert May 1952, 22 x 24cms.

03 A patriotic Broadside Ballad c1830 25 X 19cms. Printed in Colchester at Skelt's by the firm of Skelt's.

BOTTOM

01 FFFRDG, Les Ruses Innocents, De Sercy, Paris 1688, plates demonstrating aspects of angling.

 

02 Owen Jones, plate of Egyptian decoration from Grammar of Ornament , 1856, chromolithographs, and part of an attempt to publish a collected edition of ornamentation from world cultures. Typical of Jones' techniques of arranging different sized objects on a page.


03 Giovanni Tagliente, Lo presente libro insegna la verra arte delo excellente scrivere de diverse varie sorti de litere ,Venice 1527, a handbook on calligraphy for the diplomatic community of Venice. The engravings are cut by Eustachio Celebrino, and a more ingenious arrangement of the elements of writing could not be imagined - a perfect symmetry with hidden dynamic elements.