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          The Photo-Essay - brief references
 
 
 Walker Evans and the Photo Essay
 1.1"Valid photography, like humor, seems to be too serious a matter 
          to talk about seriously. If, in a note it can't be defined weightily, 
          what it is not can be stated with the utmost finality. It is not the 
          image of Secretary Dulles descending from a plane. It is not cute cats, 
          nor touchdowns, nor nudes; motherhood; arrangements of manufacturers' 
          products. Under no circumstances is it 'anything ever anywhere near 
          a beach'. In short it is not a lie - a cliché - somebody else's 
          idea. It is prime vision combined with quality of feeling, no less. 
          " wall label, show of Walker Evans photographs, MOMA NY 1956.
 1.2"I am fascinated by man's work and the civilisation he's built. 
          In fact I think that's the interesting thing in the world, what man 
          does. Nature bores me as an art form..... In fact nature photographs 
          downright bore me.... I think, Oh yes. Look at that sand dune. What 
          of it ? But if you're in love with civilisation, as I am, you stick 
          to that...." New Rep. Nov 76 (beneath)
 1.3"Evans had the best job for Fortune. He hardly did anything 
          that was actually due at a time. He would go into the managing editor's 
          office, and present an idea, and the managing editor would say "Why 
          not ?" and then he'd completely forget about it. Walker'd go out 
          to photograph for two months time and he'd never show up at the office. 
          Nobody thought of giving him anything to do. And one day he would trundle 
          in and would try to sell the story he had gone out to do. Very often 
          he would succeed." Max Gschwind quoted in Baier below.
 
 Portfolios with 
          Fortune dates
  
          
             
              "The Communist Party" Sept 34
 "Chicago a camera exploration" Feb 47
 "Along the Right of way" Sept 50
 "The Wreckers" May 51
 "The US Depot" Feb 53
 "October's Game", Oct54
 "Before they disappear" Mar 57
 "The Pitch Direct" Oct 58
 "People and Places in Trouble" March 61
 "When Downtown was a beautiful mess" Jan 62
 "American Masonry" April 65
 
 2.1.Letter to Ralph Delahaine Paine 7.23.48. Evans becomes photographic 
          editor in 1948, "he will take full responsibility for photographic 
          illustration of selected stories......he will advise on assignment and 
          direction of other photographers......He will supervise the compilation 
          of sources of what can be called great pictures - subjects peculiarly 
          appropriate to Fortune ." RDP.
 2.2."The picture is quiet and true. Since I am writing about photography 
          let me point out that this picture is a better part of the story at 
          hand than either a drawing or a painting would be. There is a profitable 
          and well-run cracker firm in a sweaty part of the town, there is a knot 
          of men talking on the pavement about anything but crackers, amidst the 
          irrelevant trucks. This is where Mal-o-Mars are cooked and this is where 
          last week's newspaper meets the gutter too. And the Strand Hotel becomes 
          famous for flavour. My point is Fortune photographs should take a long 
          look at a subject, get into it, and without shouting, tell a lot about 
          it." to Paine, 23.7.48
 BOOKLIST
 Books (Walker Evans)
 Lesley K.Baier, Walker Evans at Fortune , Wellesley College Museum, 
          ex,cat. 1978
 Mullen and Beard, Fortune's America ,ex.cat.Univ.of East Anglia, Rochester 
          NY 1984, 1987
 Tod Papageorge, Walker Evans and Robert Frank , An Essay on Influence 
          ,Yale Univ.1981
 Walker Evans , exhib.catal.,MOMA.NY intro by John Szarkowski.
 James Agee, Walker Evans, Let us Now Praise Famous Men ,Own, London 
          1965 (1941)
 Walker Evans, American Photographs , Museum of Modern Art, NY 1988
 Aaron and Bendiner, The Strenuous Decade, A Social and Intellectual 
          Record of the 1930's Anchor NY 1970
 Articles (Walker Evans)
 Leslie Katz Interview with Walker Evans, Art in America , March April 
          1971
 Peter Bunnell, An introduction to Evans' work and his Recollections 
          ,The New Republic, Nov 1976.
 Lincoln Caplan ed, Walker Evans on Himself, The New Republic , 13 Nov 
          1976
 Photo-Journalism and the photographic sequence (general)
 William Stott, Documentary Expression and Thirties America ,Oxford Univ.Press, 
          NY 1973
 Photojournalism , editors of Time Life, NY 1971/2
 Gisele Freund, Photography and Society , Gordon Fraser London 1970
 Fusco and McBride, The Photo Essay ,Alskog, LA 1974
 Heyman and Durniak, The Right Picture , Amphoto NY 1986
 
  
           
             
              
 FORTUNE PHOTOGRAPHY |